Common Sense

You don’t need to know what a metatag means, or how to set up your DNS, or any of the latest jargon. We do that for you (minus the jargon). So instead of worrying about what goes on with your website, you can take care of what’s going on in your business. In short: you do what you’re best at, and we'll do what we’re best at.

e-Commerce

Ten years ago, you didn’t have to worry about all this. That hasn’t changed.

We free you from the concerns of managing a business class e-commerce platform, and because we have a track-record of online marketing and retail experience as old as the internet itself, all you have to do is fulfill your online sales.

MORE REVENUE

Customized online sales programs
Turnkey systems
More ways to reach more customers

LESS HASSLE

Rapid implementation schedules
Full project management
Total partnership

BETTER DESIGN

Easy-to-find and easy-to-search websites
Collaborative web design process that looks and feels like your brand
Appealing websites that help users get exactly what they’re looking for

GREATER ONLINE EXPERIENCES

Sophisticated product presentation
1-click checkout
Customer account management

ENHANCED MARKETING

Blogs, forums, communities and other effective social marketing tools
Proven SEO prowess
Customer communication marketing

STRONGER PROMOTIONS

Advanced retail CRM concepts, with demo- and psychographics
Coupons, percentage discounts dollar discounts and unit offers
Up-sell and cross-sell features
Digital and tangible gift certificates and other discounts

IMPROVED BACK-OFFICE CAPABILITIES

Website analytics integration
ERP and back-office systems integration
Shipping integration with UPS, FedEx and USPS

User Experience

We’ve got three seconds to keep you on this page.
If you’re still reading, we’ve done our job.

It’s the 3/30 rule. If your web page can hook a user for three seconds, they’ll spend thirty. If you keep them educated and/or entertained for those thirty, they’ll give you three minutes. And if you can hold them for three minutes, you can turn them into customers.

This is the impetus for a rich and rewarding user experience, and this is how we make it work for you using exceptional visual web design and brilliant copywriting.

Elephant holding a house

1. Branding – if necessary, we work with you to verbalize and visualize your brand, creating an identity that resonates with customers.

2. Style Guides – these “rulebooks” help web designers, web developers and you stay consistent to your brand.

3. Sitemap – this visual schematic helps you see the structure of your site and shows you where each page will go.

4. Copywriting – our quick-read, data-rich copy makes it easier for you to inform and influence your users.

5. Wireframes – these stripped-down page formats demonstrate how your site will work and allow you to make quick changes.

6. Workflow Diagram – if the applications of your site are too complicated for wireframes, this easy-to-follow numbering system will help.

7. Design Worksheet – this helps determine not only the design elements you like, but those you don’t.

8. Initial Visual Design –see the home page and at least one interior page, and decide what best fits your vision for the site.

Website Development

Form follows function. Function follows form. In either case, we lead.

In order for a website to be effective, its design and overall functionality must be in balance. They need to compliment one another—fusing clean web design with relevant content, melding relevant content with easy-to-use navigation.

If they fight, they force people off the site.

View our portfolio, and see how visually appealing web design works in conjunction with compelling copy.

Whether it’s a Business-to-Business platform or Business-to-Consumer website, you’ll see how Irish Titan can lead you right where you want to go.

Minneapolis website development

Magento/Drupal

You don't need to submit a support request to make changes to your website. That's what Magento and Drupal are for.

We’re simplifying here, of course, but that’s what our clients are searching for. Simple ways to improve their online sales and content, and cover their, well, assets.

Magneto is our ecommerce platform of choice, and one in which Irish Titan has significant expertise. With over five years of experience, we have numerous implementations with a broad set of applications, ranging from physical products to a monthly subscription for services.

The Drupal platform has one of the leading content management systems in today’s environment. It allows clients to maintain their web content, and can facilitate functions ranging from micro-sites and on-the-fly landing pages, to calendaring and subscription.

App Development

Your business is more than just a website. Does your website need to be more than just a website?

Corporate websites and e-commerce sites are quite literally overpopulating the Internet, so what’s going to make your site stand out to those searching for it?

Do you have a unique opportunity that warrants a custom application?
Do you need to integrate disparate databases, unique data capture and powerful decision making logic?
Could you benefit from an iPhone, iPad or Droid application? We are a certified app developer for Apple and Android.

Irish Titan will apply our “Business First. Online Second.” mantra to develop an intimate understanding of what makes your business stand out. Then we use those insights to create a functional web presence, not merely a website.

Mobile Development

Your customers are on the go. Your website can’t just sit there.

Your customers are trying to interact with you all the time—even when they’re not sitting at their desk. They have iPhones, Droids, Blackberrys, iPads and all sorts of smart devices designed to search the web while roaming the world.

If your website isn’t mobile, business will be stagnant.

At Irish Titan, we help you create a website that goes where your customers go, whether they’re using a 21” monitor, a 3” phone, or anything in between.

SEO & Online Marketing

Call them hits. Call them unique visitors. Call them people with money.

Our job is to build the right website, attract the right people, and turn them into paying customers. That’s how we make you money, and this is how it happens:

HELPING PEOPLE FIND YOUR WEBSITE:

Proven Search Engine Optimization and Marketing

Keyword research and phrase compilation, ensuring that keywords appear in content and in title-, alt-, and meta-tags
Internal and external link optimization
Content optimization
HTML manipulation
Balanced design and copy which improve SEO
SEO-friendly site navigation
Construction and management of paid search engine marketing campaigns
Pay Per Click (PPC) advertising

SEM & Paid Search

If a website is built in the forest, but nobody sees it, was it really built?

It doesn’t matter how gorgeous your website is if people can’t find it. Same goes for your e-commerce platform,—if it functions fluidly but can’t easily be found by prospects or customers, it isn’t going to do you any good.

We’re here to drive traffic to your site by increasing its visibility, and we have a long track record of Search Engine success.

Establishing daily and monthly budgets for each account, campaign and ad group
Providing keyword analysis and research that results in targeted keyword lists
Managing multi-campaign accounts with Google, Yahoo, MSN/Live and Ask as appropriate
Optimizing click-through and conversion rates by authoring keyword group titles and descriptions
Monitoring accounts and optimizing titles, descriptions, keywords and conversion
Providing easy-to-understand reports that allow you to quickly adapt your campaigns changing metrics

Email Marketing

With your email list and our experience, everyone makes money but the mailman.

Sales Promotions: our appealing email marketing designs and intriguing copy strengthen your offer and improve click-throughs
Newsletters: concise headlines and relevant content increase readership
Case Studies: smartly structured data provide proof of your performance

On Time and In The Box

After crafting and sending millions of timely emails, we can assure you that your message will get where you want it to go when you want it to get there. And because we closely follow CAN-SPAM requirements, it won’t end up in the junk file.

Opt-Out (or more likely) Opt-In

Irish Titan grows your email marketing list by building our sites so that customers can opt-out or opt-in to your campaigns at any time. We increase opt-ins with strong incentives and clear calls to action.

Testing, Reporting and Results

Prior to mass mailings, we do A/B testing to determine if one email format is more effective than another. And afterward, we identify: who opened the email and clicked, who opened but did not click, who didn't open at all, who clicked specific links.

You'll know what worked, you'll see your results, and you can tailor your future campaigns accordingly.