Career Opportunity

Senior Digital Marketing Strategist

Full disclosure: This is not a “by the numbers” job, because we are not a “by the numbers” company. We are, however, the recipient of multiple Best Places to Work awards. And we’re a place for the bold and brave-minded.

We are a rapidly growing digital agency seeking a talented, driven individual to come along not for the ride, but to help chart the course. We’re looking for someone to do more than just fit in; we’re looking for someone to make us better. Culture is on a par with competence, and our culture is based on a combination of:

  • Business First, Online Second™ (Our “Why.”)

  • Partnerships, Not Transactions (Our “How.”)

  • POTIS (Just ask.)

 

The Senior Digital Strategist will play a prominent role in Irish Titan furthering our Digital Marketing, SEO, Paid Search, Email and Analytics practice. You will be integral in identifying, communicating, and carrying out a broad range of marketing initiatives to meet client goals. Working with our team of professionals, the Senior Digital Marketing Strategist directs efforts that include paid media, social media, SEO, and email. Candidates must go beyond everyday advertising practices to more fully understand the breadth of a brand’s marketing and ecommerce needs. This means understanding brand voice, the user journey, the inbound marketing funnel, acquisition and conversion, and onsite UX/UI design considerations for a more holistic view of marketing initiatives.

In short, this is far from a “set it and forget it” platform-specific advertising role. Instead, the Senior Digital Marketing Strategist is someone who possesses a wide range of strategic marketing capabilities, a client partnership focus, and the analytical and communication skills required to drive results.

 

Further Activities Include:

  • Work with clients to develop an understanding of their businesses, their customers, and their goals

  • Make marketing and advertising platform recommendations grounded by strategic and analytical analysis

  • Create and run effective paid search advertising campaigns across multiple platforms

  • Consistently, concisely and accurately report ROI and other performance metrics to help business leaders understand ongoing strategic efforts and their impact

  • Work with Creative and Development teams to build new search optimized web properties, utilizing a strategic approach to SEO that encompasses the full breadth of optimization strategies

  • Analyze existing digital properties from a technological and creative perspective, providing both SEO audit findings as well as topical and other creative ideas to drive organic traffic and conversions;

  • Carry out email marketing strategies, utilizing segmentation, personalization and other tactics

  • Effectively guide and communicate internal efforts to ensure team alignment, distribute work efficiently and effectively, and promote and encourage knowledge sharing

 

Additional Skills and Requirements

  • Paid media: Search, remarketing, shopping, and display ads; social advertising

  • Organic search: Keyword research, on and off-site SEO strategies and practices

  • Competitive research: Paid media, SEO, brand competitors

  • Google Analytics conversion tracking and goal measurement

  • Email marketing and marketing automation

  • Target audience outreach: Media planning

  • Ad messaging identification, testing, and creation

  • Content topic ideation

  • Landing page optimization and testing

 

 

Career Opportunities
Files must be less than 20 MB.
Allowed file types: txt pdf doc docx zip.