It’s no secret that social media plays a vital role in your businesses success, from driving website traffic to increasing brand awareness it’s a great way to reach your audience first hand. If you’re a B2C ecommerce business without an Instagram presence, you should leave this article right now and set one up… Then come back and learn how to maximize its potential. As of June 2018, there are 1,000,000,000 monthly active Instagram users, up by 200,000,000 from September. If the number of users on Instagram doesn’t persuade you to step up your game, then maybe the fact that 30% of Instagram users have bought something they first saw on Instagram. So what are you waiting for?
5 Ways to Enhance Your Ecommerce Business Profile
Tag Your Items
Nothing is more important for an ecommerce profile than linking your items in the post. Your customers are following your account because they are interested in what your business has to offer. By linking the items you’re selling in the post, it makes it quick and easy for your customers to get more information on the product. If you don’t link the item, your customer will have to exit the Instagram app, open your website on a different app, search for the item but more than likely will get lost or uninterested along the way.
Don’t lose your customers on the many fallout points throughout the customer journey. Make it easy, make it seamless, and link your items.
The Swipe Up
Having a sale? Swipe up to the items with the price cut.
Have a new line out? Swipe up to see the new collection.
Adding a new blog to your website? Swipe up to share with your audience.
Posting on your Instagram stories is a terrific way to engage closely with your audience and adding a link into the story sends your followers onto the next part of the buyer’s journey. This Instagram hack is only available to accounts with 10,000 followers or more, if this isn’t available for your business account you can hit them with the “link in bio”. If you’re not an ecommerce company, you can still leverage this feature by adding in links to blogs, case studies, and whitepapers. By adding in a link to your story, you’ll increase website visits, up your sales, and capture more leads by seeing which profiles swiped up.
Everybody loves contests. If you’re looking to increase your following, engagement, and overall awareness, a great way to do this is with a contest giveaway. Post the product you want to do a giveaway for and give instructions in your caption to follow, repost, like, and tag a friend to get an entry. More friends = more entries, which means more leads for you.
Contests not only catch the eye of your followers but attract theirs as well when they’re tagged in the post. This will help you get your word out to as many potential prospects as possible. What better way to gain awareness than from the people that already like and promote your brand’s friends?
RESPOND. Timely and efficiently. This is true for all aspects of social media, not just Instagram. If a consumer came into your brick and mortar store asking you about a product, would you ignore them or take your sweet time to respond? No, the same should go for your social media.
You can do this for free with customers that tag your brand in their post (as long as you ask for permission) or hire an influencer to help increase traffic to your profile. When your customer is happy with the service and the product they purchased, they’ll promote your good in a post with a tag and positive comment. Once that does happen, and if the post blends in well with your feed, repost it! Not only will it make the consumer who posted the original photo happy (everyone loves free press) but it will also enhance your credibility by showing that real people buy and enjoy your products. It’s the review you didn’t have to ask for.
Enhance your business profile by tagging your items, adding links to stories, creating giveaway contests, having good customer service, and reposting positive content. Go forth, Marketers of the world, and take the Instagram world by storm.