Privately owned, Fidelity Bank is an independent business bank with over forty years of industry experience. Committed to the principle of Intellectual Capital, Fidelity Bank does things a little different than your typical business bank. They dig deeper, to truly understand the nature of your business, are dedicated to maintaining long-standing business relationships and keep their focus on business banking. With a special emphasis on local businesses, Fidelity Bank is heavily involved in their community, as well as staying on top of current business trends. Offering a wide array of financial services, Fidelity Bank accommodates a wide range of financial and banking needs.
Fidelity Bank needed a new site that better supported their financial services offering, reworking the site functionality and enhancing the visual design. User experience was a major component of the new site, as the Fidelity site serves two distinctly different audiences: current clients and prospects. Features include: rebuilding the client login portal for online banking, giving a facelift to site functionality with enhanced user experience, and a responsive visual design.