winding road

Heartland Equity Partners

February 2015
Drupal Development
Responsive Design
website on devices

Heartland Equity Partners, a Midwest investment fund, was founded by individuals that are committed to the philosophies of consistently behaving in a manner that is ethical, honest, and most importantly, kind. Focused on value creation through investment, growth, and long term retention, Heartland Equity Partners works to protect the legacy of business owners seeking transitions and growth capital that build on their heritage and values.

Founded recently, the Heartland Fund is comprised of investors who have enjoyed a long-term relationship with Irish Titan. Thus, we were the only logical choice when seeking a web development partner to create an entirely new website on their behalf. We created a strong online foundation for Heartland, one that conveyed the fund’s mission and philosophy, as well as promoting their brand and industry positioning. Although the Heartland Partners have deep, deep industry experience, the fund itself is new and was essentially a start-up in that respect. We created brand standards, helped articulate messaging and ensured that the site accurately reflected the Heartland brand. We also created additional marketing collateral with the new design, which included sell sheets, email signature blocks, PowerPoint templates and business cards, among others.