The Nation's largest free Irish Fair, the Irish Fair of Minnesota is a shenanigans-filled weekend devoted to celebrating the Irish culture and heritage. This unique, once-a-year celebration occurs annually in August at Harriet Island Park in St. Paul. Activities of note include a Celtic marketplace, cultural displays (including hurling and Irish Dancing), Irish Food and Drink, and local and international bands. Driven by the vision to provide expression for all things Irish, past, present, and future, the Irish Fair of Minnesota has only continued to grow, and is one of the premiere events hosted annually in St. Paul.
As an Irish company, and lover of all things Irish, it was a natural fit for us to partner with the Irish Fair when they were looking to redo their website. Their previous site did not adhere to navigational nor user experience best practices, an element that needed to be changed. We first launched a heavily branded "mini-site" before launching the full site, which featured a responsive design, enhanced calls-to-action, and an user-friendly content management system (delivered via Drupal), which allowed Irish Fair personnel to more efficiently manage their site content.