Old AuSable Fly Shop is the expert on recreational fly-fishing. Situated in Grayling, MI about a rod cast away from the AuSable and Manistee Rivers, Old AuSable has garnered awareness in the national arena as the Midwest’s premiere fly-fishing destination. Offering an impressive array of fly-fishing products, Old AuSable also serves as a resource for enthusiasts of all ability levels. Beyond fly-fishing supplies, Old AuSable offers a wealth of services for the fly-fishing enthusiast, ranging from classes and training to lodging and transportation information to industry news. It is also a place for fly-fishing lovers to connect and share their experiences.
Given their position as a catalyst for fly-fishing trips to the area, Old AuSable’s broad service and product offerings were not being promoted and displayed in the manner that they could be. At the time our engagement began, Management had devoted considerable efforts to developing a vision for what the new and improved web presence will resemble. We made that vision come alive, enhancing the user experience and presenting the site content in an engaging, intuitive, and interactive manner. We also integrated the site with the larger fly fishing community via forums, linking to social media outlets, and uploading stories, testimonials, pictures and videos.