Content Creation

Content Creation

What it is: Content Creation is the writing, designing, and production of assets that inform, persuade, and convert your target audience. For ecommerce, this spans blog posts, product pages, video, email, social, and more.

Why it matters for ecommerce merchants: Content isn’t just king, it’s your silent salesperson. Ecommerce brands that invest in strategic content see higher traffic, more engagement, and longer customer lifecycles. Demand Metric reports that content marketing generates over 3x as many leads as outbound marketing, and costs 62% less.

Challenges:

• Producing consistent content across multiple platforms
• Aligning tone and style with the brand’s voice
• Keeping up with content calendars and promotional cycles
• Measuring ROI on non-transactional content