CraftParts
Brief
Craftparts, a Fort Worth-based supplier of unfinished wooden craft components, partnered with Irish Titan after a difficult site launch impacted sales and stalled marketing efforts. They needed to rebuild revenue and create a repeatable growth engine through email. The result: email was successfully reactivated and scaled without hurting deliverability, achieving open rates up to 59% and click rates over 7%. With a Shopify transition and ongoing optimization, engagement across a 100K+ list improved, rebuilding a strong foundation for revenue growth.
WHY:
The project is focused on revitalizing revenue by tapping their passionate email base without damaging deliverability, targeting a younger customer audience, and driving a serious rebound in sales. The mission is simple: protect the list, bring in new buyers, and get sales climbing again, fast.
HOW:
We prioritized revenue recovery and trust: build a Klaviyo-first email program (welcome series, abandoned cart, master-list rules) while training their team to work kilt to kilt with us. Everything was delivered in prioritized sprints with transparent budget burndowns.
WHAT:
We delivered a full Klaviyo program and governance, documented processes and training, and an ongoing engagement that gives Craftparts predictable, marketing horsepower so they can focus on making great parts, while we mind the rest.
RESULTS:
Craftparts successfully reactivated and scaled its email channel without compromising deliverability, achieving open rates as high as 59% and click rates over 7% during the warming phase.
The transition to Shopify and ongoing optimization efforts stabilized performance, improved engagement across a 100K+ subscriber list, and rebuilt a strong foundation for customer acquisition and revenue growth—all while earning high praise from the client team.
“We have worked with a lot of vendors and Irish Titan is the BEST we have worked with hands down. You all have high integrity, you do what you say you will do and that is different from the rest”
- Louis Arredondo (Senior Director of Operations, Craftparts)
