Data Analysis

Data Analysis

What it is: Data Analysis is the process of collecting, interpreting, and applying insights from user behavior, campaign performance, sales trends, and other metrics. It transforms raw data into an actionable ecommerce strategy.

Why it matters for ecommerce merchants: Decisions backed by data drive results. According to PwC, highly data-driven organizations are three times more likely to report significant improvements in decision-making. For ecommerce, that means better targeting, smarter spend, and faster growth.

Challenges:

• Centralizing data from multiple platforms
• Translating analytics into clear, prioritized actions
• Avoiding analysis paralysis with too many KPIs
• Ensuring data integrity and clean tracking setups