ElleVet

Pet wellness is overflowing with lower quality look-alike CBD brands making bold claims with little to back them up. ElleVet is different. Their products are grounded in clinical research, veterinary expertise, and a science-first approach that earns trust from pet parents and professionals. That level of credibility raises the bar for ecommerce.

ElleVet needed an ecommerce foundation that could deal with a delicate and changing regulatory mix, clearly articulate research-backed value within a tightly regulated category, while supporting complex product structures, educational content, and nuanced customer journeys across multiple species and use cases. At the same time, the platform had to scale efficiently, without limiting future growth or creating operational friction for a subscription-heavy business.

Adding to the complexity, strict advertising compliance requirements across platforms like Google and Meta require thoughtful site separation between CBD and hemp branding, making architecture and governance just as important as design and performance.

This wasn’t a simple platform decision. It was a strategic one. With Shopware providing a flexible, enterprise-grade commerce foundation, and Irish Titan guiding the business-first strategy behind it, ElleVet moved beyond platform limitations and toward an ecommerce ecosystem purpose-built to support trust, compliance, growth, and long-term impact.

Irish Titan approached ElleVet’s replatform with a subscription-first, risk-aware strategy — because when more than 75% of D2C revenue runs on recurring orders, you don’t “figure it out later.”

Migrating three independent WooCommerce sites into a single Shopware 6 ecosystem required more than technical execution. It required protecting compliance, preserving subscription revenue, and maintaining ERP continuity — all without disrupting day-to-day operations.

With subscriptions driving the majority of revenue, discovery prioritized validating custom subscription logic, assessing Square payment token portability, and planning for potential reauthentication and password reset flows to minimize churn. Critical subscription risks were identified and addressed before migration began.

Strict Google and Facebook ad regulations require separation between CBD and hemp branding. Using Shopware 6’s multisite architecture, Irish Titan consolidated three WooCommerce sites into one unified ecosystem supporting a CBD D2C storefront, a hemp-compliant D2C storefront, and a B2B wholesale portal — maintaining regulatory separation while enabling shared backend governance.

Irish Titan aligned closely with ElleVet’s internal teams and middleware partners to map NetSuite ERP workflows through an integrated iPaaS layer, migrate critical order history, and preserve SEO equity through structured URL and redirect continuity.

Hosted on Upsun and secured with Cloudflare, the solution was designed for performance, scalability, and long-term internal ownership — ensuring ElleVet’s ecommerce ecosystem can grow without compromise.

Irish Titan delivered a Shopware 6 commerce platform that replaces ElleVet’s previous WooCommerce setup and supports three distinct ecommerce sites within one unified ecosystem.

The solution includes:

The result is a centralized ecommerce foundation that supports compliance-driven separation, subscription-based revenue, and operational efficiency — without fragmenting the business across disconnected platforms.

Subscriptions sound great in theory: predictable revenue, loyal customers, steady growth. In reality? They’re one of the hardest ecommerce models to execute well.

You’re not just asking for a purchase — you’re asking for an ongoing commitment. To frequency. To value. To trust that the product will deliver every time. That’s a much higher bar than a one-time buy.

For ElleVet, the stakes were even higher. This is a product tied to pets’ wellbeing. If the subscription experience feels unclear, rigid, or risky, customers hesitate — or churn.

To protect that trust during migration, Irish Titan developed a custom application to map subscription data from WooCommerce to Shopware. Subscription structures, renewal logic, and critical customer data were carefully translated into the new system to preserve continuity and safeguard recurring revenue.

Because when subscriptions power the majority of your business, you don’t leave it to chance.

Operating in a regulated industry fundamentally changes how ecommerce must be built. For ElleVet, strict advertising and compliance requirements across platforms like Google and Meta demand clear separation between CBD and hemp-related products, along with disciplined control over product claims and content structure. In this environment, site architecture isn’t just about UX, it’s about risk mitigation. A single oversight can impact paid media eligibility, disrupt acquisition channels, or expose the business to unnecessary scrutiny.

Irish Titan approached the build with compliance embedded into the foundation. Using Shopware’s flexible multisite capabilities, we architected distinct storefront experiences that satisfy regulatory requirements while maintaining centralized governance and operational efficiency. The result is an ecommerce ecosystem that supports marketing agility and subscription growth without compromising compliance, giving ElleVet the confidence to scale in a category where precision and trust are non-negotiable.