Marine Engine Parts
Brief
Marine Engine Parts wanted to regain its top spot in the industry. We overhauled their Email and SEO to build sustainable and powerful bottom-line revenue.
WHAT:
Lighthouse Marine, which operates Marine Engine Parts, specializes in replacement and aftermarket parts for marine engines. Lighthouse tapped Irish Titan to support their goal: increase year-over-year revenue, enhance national presence, and gain market share.
Titans sprang into action, pulling levers on email marketing and SEO to build sustainable, powerful revenue into the pond. Lighthouse already dominated their industry, but rising competition meant they needed more than a quick win, they needed a long-term growth engine.
Together, we built a strategy that didn’t just keep them afloat… it positioned them to widen the gap heading into their busiest season.
Email Marketing
Irish Titan helped Lighthouse establish a rock-solid retention foundation, scaling Klaviyo from under $100/month into a meaningful revenue channel in just a few months.
List cleaning and segmentation
Optimization of automated flows (Welcome, Abandon Checkout, and more)
Crafting new email campaign strategies with a new cadence
Analyzed past performance and iterated learnings into current and future campaigns
Organic Search
On the SEO side, Titans got to work strengthening Lighthouse’s national visibility and improving the quality of traffic landing on-site, especially for high-intent marine and engine part searches.
Technical SEO Optimization
Keyword mapping and targeting
Competitive analysis
Content audit and optimization for user intent
Enhanced internal linking
Strong tracking and reporting to put Lighthouse back at the helm
RESULTS:
Grew email revenue, delivering a 62x ROI and an 846% YoY increase
Scaled Klaviyo revenue from under $100/month to nearly $19K/month in four months
Increased automated flow conversion rates to 2.6%, while scaling order volume 9x from March to June
SEO Wins:
Drove a 31% MoM increase in organic sessions while improving engagement time
Maintained nearly flat organic revenue YoY despite fewer sessions, proving stronger traffic quality
Achieved triple- and quadruple-digit growth in key commercial terms like “Champion Spark Plugs” and “Boat Parts”
Expanded visibility in high-intent “near me” marine supply searches, positioning Lighthouse for localized market share gains
