Account Structure Optimization

Account Structure Optimization

What it is: Account Structure Optimization organizes your paid media campaigns for clarity, control, and performance. By aligning campaigns to business goals, segmenting by intent, and tightening up targeting, this process helps you get more from every advertising dollar.

Why it matters for ecommerce merchants: Your paid media account structure is the skeleton of your ad strategy. When it’s messy, results suffer. When it’s organized, you get better insights, faster optimizations, and stronger returns. According to WordStream, an optimized account structure can improve conversion rates by up to 50%.

Challenges:

• Restructuring without disrupting active performance
• Managing naming conventions, segmentation, and hierarchy across large accounts
• Balancing campaign granularity with manageability
• Training internal teams to maintain optimized structures