SMS Strategy

SMS Strategy

What it is: SMS Strategy involves using text messaging as a direct channel to engage, convert, and retain ecommerce customers. It includes campaigns, flows, offers, alerts, and personalized messaging triggered by behavior or events.

Why it matters for ecommerce merchants: SMS cuts through the noise. With open rates as high as 98%, it’s one of the most immediate and responsive communication tools available. According to Omnisend, SMS campaigns generate click-through rates 6–8x higher than email.

Challenges:

• Navigating compliance and opt-in regulations (TCPA, GDPR)
• Balancing urgency with relevance to avoid unsubscribes
• Segmenting audiences for hyper-targeted messaging
• Timing messages appropriately without spamming users